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Website Design – Creating a Consistent Look and Feel

Incorporate a consistent look and feel throughout your website design. A website that is haphazard and unorganized will lead to confusion and frustration for users. A website with consistent color and layout will enable users to utilize the knowledge they already have to navigate through the site. Use graphics that complement the color palette, layout, and content. Websites should load quickly, as speed is a major factor in making an initial impression on your users. A site that takes forever to load can drive away a potential customer.

The layout of a website is the arrangement of the header, navigation menu, content, and graphics. It is important to keep in mind the purpose of your website and make sure that all of these elements work together to provide the best experience for your users. For example, a photography website should focus on large, beautiful images, while an editorial website should emphasize well-written text. The layout also influences the performance of the website, including its speed, usability, searchability, and ability to capture the audience.

Colors are an important part of the design, though many people have misconceptions about their psychological impact on consumers. Use colors that complement the overall look of your website and reflect your brand’s values.

Another way to make your website more user-friendly is to use progressive enhancement. This technique makes your site more accessible to those with slower Internet speeds. It lets everyone view basic content and functionality while giving those with faster Internet connections an enhanced version. Wikipedia, for example, is an example of a site that uses progressive enhancement. Although this approach is slow, it allows Wikipedia to be read and used by everyone.