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Website Design – The Importance of a Well-Designed Website

Whether you are a business owner, a creative agency, or just an individual, your website design plays a crucial role in your overall online marketing strategy. While your website may be the face of your business, its design should be easy to navigate, load quickly, and maintain a consistent layout. 

Users want to control their browsers and not have to dig through several menus and pages. They want to avoid unexpected pop-up windows and close them when they’re done. The first law of usability states that a web page should be easy to navigate and that it should eliminate unnecessary questions. Adding too many options, such as dozens of buttons, may cause a visitor to become frustrated and abandon their cart. If your website isn’t easy to navigate, make sure your pages have clear, readable text.

You can also take a hands-on role in your website design. Let your web designer know what your voice is, what you want your website to communicate, and what your objectives are. The more you can share with your designer, the better able they’ll be to understand your brand, your message, and your website’s goals. Once they have a basic idea of what you want, you can let them work their magic. The final result will be a stunning website that will attract and keep your audience.