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Website Design – Layouts and Purpose

The purpose of a website is usually very different from an eCommerce site, personal portfolio website, or agency website. A successful website is easy to navigate, with quick loading times and clear layouts. 

The layout of a website refers to how information is organized. This includes the arrangement of graphics, content, and navigation menu. A photography website prioritizes big, beautiful images while an editorial website focuses on text spacing. A website’s layout should reflect the visual hierarchy of its content, ensuring that users can find what they’re looking for easily. It’s essential to keep visuals consistent to avoid confusion and annoyance. In addition to the layout, the content should be easily searchable, as well as easy to read and understand.

A responsive website is designed to change its layout based on the size of the screen. As such, it automatically adapts to fit a wide variety of screen sizes. The layout can be customized by altering font size to match a browser’s width. The user experience is much more natural and consistent when the website’s layout matches the visitors’ eye movements. The best website design is always a combination of both. For example, a website that includes many products and services should have f-shaped layout. This allows users to quickly scan the available options.