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How to Make Sure Your Site Design Impresses Customers

If your web design isn’t up to par, prospective customers might assume that your business has shut down or that your product has been discontinued. Even worse, a subpar web design can give the impression that you don’t care about your product or service. There are some tell-tale signs of a good web design, and you can use these to your advantage. Here are some tips to make sure your site design impresses customers.

Balance text and images. While a majority of people read text on websites, 80% of us remember visual content. A good example is a cosmetic company’s website. By combining text and images, they can provide valuable information for potential customers. The layout is important, as people will read only 20% of your website and only see 80% of your content. Using a balanced amount of both types of content improves your website’s overall usability.

Use a visual hierarchy. Use color, contrast, size, and typography to establish hierarchy. This will make it easier for viewers to navigate. Also, consider your target audience and use a clear visual hierarchy. Avoid overstimulating your audience by using too many graphics. Use graphic elements to integrate text and images, and make your website look more attractive. Use beautiful colors and shapes to direct viewers’ attention and improve your website’s flow. This will make your website stand out in a sea of similar websites.

Split screen. A split screen layout divides your website into two sections. This format is perfect for organizations or companies with two important pieces of content. For example, a clothing company with two different product lines might use this type of design to present each product. Users will be able to choose the item they want with ease. It is also helpful for displaying your portfolio. Once they’ve made their decision, they’ll be much more likely to purchase your product.