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Functionality Of Your Website Design Matters!

A truly effective website design engages its visitors immediately. This attention is maintained throughout every page of the site and ideally influences the visitor to contact you. The ultimate goal of any website is the conversion, so a website must be engaging, but it is important to note that interaction can easily cross the line from being distracting to downright annoying. When choosing colors for your website design, you must consider your audience, niche, brand voice, and elements of color theory.

For example, a website using an f-shape layout follows the general viewing pattern. People move their eyes across a webpage in an F or E-shape, so designing your website around this pattern is easier for visitors. This layout is best suited for websites with many choices, since it helps visitors scan options quickly. Buttons and menu items should be square shaped with a subtle shadow. Ensure your website design is both mobile-friendly and easy to read on a smartphone, tablet, or other device.

An easy-to-navigate website design is a great way to draw visitors to pages and ensure they will return time again. All menu items should be easily accessible from every page, and a site map is an excellent idea. But unfortunately, most websites could use an improvement in this area. While interactive menus are fun, they can be incredibly annoying. In the end, the functionality should be the number one goal of a website design.