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How to Choose the Right Website Design for Your Business

When choosing a website design, consider how visitors will navigate the site. Too many design elements, such as pictures and graphics, can overwhelm your visitors. According to the Handbook of Computer-Human Interaction, you should limit the number of colors to five. Your typefaces should be legible and the color of your text should contrast with the background. In general, three types of fonts and two sizes of text are appropriate. Avoid using unnecessary designs, such as animated GIFs and videos.

Colors are powerful design elements and can evoke a variety of emotions in viewers. Some colors evoke feelings of calmness while others can make people feel frustrated. When choosing colors for your website design, take into account your niche, target audience, branding strategy, and brand voice. When choosing colors, research the effects that each color has on your audience to ensure you choose a palette that will appeal to your target audience and help your business grow. You’ll be glad you did!

Asymmetrical layouts can help entice users. Websites with this layout tend to have more options than their competitors, which encourages users to scan the options. Using this style of layout is especially effective for businesses and organizations that have two separate pieces of content. For instance, a clothing store might use a split screen layout to promote two product lines. When people visit the website, they can choose what they want from the products on display.