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Tips For Website Design That Make Conversion a Priority

A truly effective website design is one that engages visitors right from the first page, holds their attention throughout, and influences them to contact your business. This is a conversion – the end goal of any website design. While some forms of interaction can be beneficial and irritating, the right amount should be a balance between these two extremes. Here are some tips for website design that makes conversion a priority:

Layout: A website design consists of multiple pages, starting with the home page. Additional pages may include an “About” or “Contact” page, or other informational pages. A basic website layout is one that incorporates similar design elements. Text and images can be added to individual pages to give them their own distinctive look. Ideally, the design will be flexible enough to be customized according to a company’s needs. If the layout of your website is too complex, you may end up with a hard-to-navigate website.

Imagery: If you want to make your presence felt, images are an effective way to convey your message. Choosing a quality photo can help build trust and engagement. Alternatively, using a human face can also engage users and help establish trust. But remember, generic stock photos can be confusing and cause users to doubt your organization. If the images on your website are not in harmony with the overall design, they could detract from the effectiveness of your website.