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The Importance of Website Design

The process of website design usually involves the use of a design team, which can include several people. This allows the designer to focus on the overall look and feel of the website and transfer the technical aspects to the development team. The downside of this approach is that the process can be expensive and requires multiple resources and skill sets. In contrast, a website builder is a cheaper option for websites with less complex technical requirements.

The appearance of a website directly impacts the perception of a business and its brand. Approximately 75 percent of consumers make a judgment about the credibility of a brand based on its website. This is why the importance of website design cannot be underestimated. This emphasis on design is reflected in the increasing number of positions available for web designers.

A website must be easy to navigate. A website should not confuse visitors by having too many menus and sub-menus. If users are unsure of what to do next, they will simply leave the site. Using graphics to draw attention to certain elements of a website is another essential aspect. Images should complement the layout, color palette, and content of the website. In addition, the speed at which a website loads will affect the first impression it makes on the user. Having a site that takes a long time to load may discourage the user and lead them to search elsewhere.

In addition to page layout, another important component of website design is the use of whitespace. This helps separate different sections of a page and direct the attention of the customer to the most important areas. Aside from keeping the content at the forefront of a page, it also helps reduce the amount of scrolling a customer needs to do in order to navigate the page.

The navigation of your website is also critical. It determines whether or not a site is usable and functional. Choosing a navigation system that is easy to use and intuitive can improve the overall experience of your site. Lastly, you can incorporate web animation to get your visitors’ attention and encourage them to interact with your site. Forms and “like” buttons can keep visitors engaged and give you feedback. Animations can be simple or complex, and will not require a developer’s intervention.