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Website Design Fundamentals

Creating an effective website design is a critical part of achieving business goals. A website should be easy to use and navigate, with a path leading to a single call-to-action. While some clients may want to add additional, larger, red buttons to their website, others prefer a simpler and more minimalist approach. No matter what your client wants, there are a few fundamental design principles you should stick to.

Designing for mobile is an increasingly important factor. Many visitors browse the web using their smartphones and tablets. A responsive website automatically scales its content and elements to fit the screen size. In contrast, a non-responsive website forces the user to scroll left and right to view the content. Moreover, Google penalizes websites that don’t implement responsive design.

Page layout is another important aspect of website design. It is important to strike a balance between images and text. This can help make the content more memorable. Studies show that people remember 20% of what they read and 80% of what they see, so incorporating visuals can help the content stick in the mind of visitors. A great example of this is a cosmetic company’s website, which incorporates a variety of different images in addition to text.

Color palettes and fonts also play a big role in the impressions that visitors form of your website. Using a consistent color scheme can improve brand recognition by more than 80%. It also creates a more cohesive website. This will help your audience engage for longer and earn more conversions. Visual elements, such as videos and graphics, also play a big role in user interaction. When choosing a color scheme, think about your target audience and brand image.

Fluid layouts are another important component of web design. These web layouts allow the browser to make user-specific adjustments to the layout of the page, reducing the need for scrolling. They can also be useful for websites with many options, as they allow users to scan the options in an efficient manner.